The platform is rolling out a updated setting that enables them to lessen the volume of AI-made media appearing in their streams. This step comes as the platform revealed that it presently contains more than 1 bn content made with AI.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a global rollout. This shift aligns with a increase in AI-generated material, driven by new content generation software.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the quickest rising video streams on another major platform only show clips produced artificially. A considerable share of this content is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently illogical or bizarre.
Our research shows that numerous viewers enjoy content produced via AI tools, including digital art to science explainers, and we want to give people the option to see more or less of that, depending on their own preferences,” stated a spokesperson.
AI on the Platform
The service announced that there are now 1.3bn videos on its app tagged as artificially created. Overall, more than 100 m videos are submitted to the service every day, making AI-generated material a relatively small part of its complete catalog.
How to Adjust Settings
Users will be able to reduce or increase the amount of AI content they view by opening the topic control option in the app and picking the AI content topic. Other topics that can already be controlled under the setting include news, clothing, cosmetics, and choreography.
Content Labeling and Policies
The platform’s policies mandate users to label lifelike AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is unmarked can be removed under its community policies.
Additionally, the platform will henceforth apply an artificially created label to content made using its proprietary AI systems, or identified by an collaborative effort for spotting AI-generated material. This measure is intended to help prevent users from attempting to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore introducing a $2 million AI literacy fund for experts and organizations to develop educational content about ethical AI use. This initiative will benefit charitable organizations focused on educating coding and technology.
Platform Protection
The platform has defended its content review process, amid controversy over intentions to cut jobs for a large number of safety staff in Britain. The company is set to eliminate 439 jobs in its user protection division in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A company official stated that human moderation would continue to be important, but artificial intelligence can shield workers by removing the most distressing content before it gets reviewed by humans. TikTok reported a notable drop in shocking and graphic content handled by safety staff over the past year due to reliance on its automated systems.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference work at speed.”
